Ever wondered how a small beauty brand from Haiti could capture the attention of the world and build a multi-million dollar empire? Kreyl Essence's journey is a testament to the power of a unique product, strategic partnerships, and the undeniable impact of a "Shark Tank" appearance.
The story of Kreyl Essence is one of resilience and resourcefulness. Founded on the principles of bringing Haiti's natural beauty secrets to the global stage, the company specializes in hair and skin treatments made from black Haitian castor oil. Inspired by the founders' personal experiences and a desire to showcase the richness of Haitian culture, Kreyl Essence embarked on a journey that would eventually lead them to the set of ABC's "Shark Tank" in January 2020. This appearance became a pivotal moment, as they sought $400,000 in exchange for 10% equity, aiming to scale their operations and broaden their market reach.
| Category | Details |
|---|---|
| Company Name | Kreyl Essence |
| Founders | (Information on founders' names not explicitly provided in source text, needs external verification) |
| Year Founded | (Year founded not explicitly provided in source text, needs external verification) |
| Headquarters | (Headquarters location not explicitly provided in source text, needs external verification) |
| Industry | Beauty and Personal Care (Specializing in Haitian Black Castor Oil products) |
| Key Products | Hair Treatments, Skin Treatments, Haitian Black Castor Oil Products |
| "Shark Tank" Appearance | January 2020 |
| Ask on "Shark Tank" | $400,000 for 10% equity |
| Deal Secured | $400,000 for 5% equity + $0.25 royalty per unit sold in perpetuity with Kevin O'Leary |
| 2014 Sales (Before "Shark Tank") | $135,000 |
| Estimated Net Worth (2024) | Varies across sources: $2.4 million - $12 million (Estimates vary considerably; further research needed for accurate figure) |
| Sales (As of 2024) | Over $2 million (This figure likely needs updating based on growth since 2024) |
| Retail Partners | Ulta, Whole Foods, QVC, Amazon, Goop, and others in the United States, Canada, Haiti, and France |
| Inc. Ranking (2023) | 44th on the Inc. list (Further context needed: Inc. 5000 or another list?) |
| Market Size (US Beauty & Personal Care) | $81.1 billion (2019) - Projected to reach $128.7 billion by 2030 |
| Growth Strategy | Leveraging "Shark Tank" exposure, expanding product line, strategic retail partnerships, focusing on natural Haitian ingredients. |
| Website | Official Kreyl Essence Website (Replace with actual URL) |
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