Ever wondered about the woman behind the name, the one who captured the heart of a music sensation? Bunnie Xo's story is more than just a tale of celebrity association; it's a testament to entrepreneurial spirit and a multifaceted career. Her journey, intertwined with that of her husband, Jelly Roll, has fascinated many, prompting a deep dive into her age, identity, and accomplishments.
Born on January 22, 1980, making her 44 years old (in 2024), Bunnie Xo has carved a unique niche for herself in the entertainment world. While some sources initially kept her given name private, it has since been revealed as Alyssa DeFord. This multi-talented personality hails from a background that fueled her drive to excel. Beyond her role as a celebrity wife, Bunnie Xo has established herself as a social media influencer, model, actress, and singer, amassing a considerable following and net worth.
| Category | Information |
|---|---|
| Full Name | Alyssa DeFord (Bunnie Xo) |
| Date of Birth | January 22, 1980 |
| Age (in 2024) | 44 years old |
| Birthplace | Houston, Texas (later moved to Nashville, Tennessee) |
| Occupation | Social Media Personality, Model, Singer, Actress, Podcaster, Entrepreneur |
| Marital Status | Married to Jason DeFord (Jelly Roll) |
| Estimated Net Worth (2024) | Ranges from $2 million to $7 million (various sources cite different figures) |
| Known For | "Dumb Blonde" Podcast, relationship with Jelly Roll, online presence, entrepreneurial ventures |
| Spouse | Jelly Roll (Jason DeFord) |
| Years active | 2010 Present |
| Associated acts | Jelly Roll |
| Website | Official Jelly Roll Website |
Bunnie Xo's path to fame is interwoven with her relationship with Jelly Roll, a rapper, singer, and songwriter whose real name is Jason DeFord. Born on December 4, 1984, Jelly Roll has made a significant impact on the music scene with his raw and honest lyrics. The couple's connection began in 2016, quickly evolving into a deep and inspiring love story that has captivated fans. Their marriage solidified their bond, creating a power couple dynamic that resonates within the entertainment industry.
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Jelly Roll's net worth, estimated at around $10 million as of 2025, reflects his success in the music industry. His income streams from album sales (including "Ballads of the Broken," "Goodnight Nashville," and "The Big Sal Story"), mixtapes, live concerts, sponsorships, and YouTube advertisements contribute significantly to his financial standing. Known for his collaborations with artists like Haystak, Struggle Jennings, Lil Wyte, and Tech N9ne, Jelly Roll has cemented his position as a prominent figure in the music world.
Bunnie Xos own net worth is a subject of varied estimations. While some sources place it at $2 million as of 2025, others suggest it's closer to $7 million as of 2024. The disparity highlights the dynamic nature of her income streams and business ventures. A significant portion of her earnings comes from her strong online presence, including her YouTube channel with over 868,000 subscribers and more than 249 million views. She supplements her income through podcasting, brand sponsorships, and various entrepreneurial pursuits.
The story of how Bunnie Xo and Jelly Roll met is a unique anecdote. In 2010, Bunnie Xo attended one of Jelly Roll's concerts in Las Vegas, marking the beginning of their journey together. Both natives of Tennessee Jelly Roll born in Antioch, Nashville, and Bunnie Xo in Nashville they navigated distinct paths to success before their lives intersected. Their shared Tennessee roots add another layer to their connection, showcasing their ability to overcome challenges and build fulfilling careers.
One of Bunnie Xo's most notable ventures is her podcast, "Dumb Blonde." Launching into the podcasting world at age 39, she quickly gained traction, with her podcast garnering 1.7 million downloads in January 2023 alone. This success underscores her knack for connecting with audiences and creating engaging content. Podcasting, along with her various sponsorships and business ventures, forms the backbone of her financial portfolio.
Bunnie Xos journey hasn't been without its personal aspects either. The couple has openly discussed their consideration of undergoing IVF to have a child together. Jelly Roll shared updates on their IVF journey during the 2025 Academy of Country Music Awards on Thursday, May 8, demonstrating their willingness to share vulnerable moments with their fans. This openness has endeared them to many, solidifying their image as a relatable and authentic couple.
Analyzing Bunnie Xos career trajectory reveals a consistent pattern of growth and diversification. Her estimated net worth of $7 million as of 2024 reflects her hard work and dedication. With her net worth increasing by approximately $1 million last year, its plausible that her annual salary hovers around $1 million, though this is an estimated figure. Her roles as a social media star, model, singer, and actress all contribute to her diverse income streams.
Bunnie Xo's story resonates because it embodies the spirit of reinvention and resilience. At 44 years old (in 2024), she demonstrates how its possible to achieve financial success and personal fulfillment at any stage of life. Her journey from early financial endeavors to midlife career changes underscores the importance of adaptability and perseverance. She stands as an inspiration for many aspiring entrepreneurs and content creators, proving that authenticity and hard work can lead to significant achievements.
Bunnie Xos influence extends beyond her financial achievements. Her marriage to Jelly Roll has further amplified her visibility, showcasing her role as a supportive partner in his musical career. Together, they represent a union of talent and ambition, inspiring their fans with their love story and professional success. As an individual and as a partner to Jelly Roll, Bunnie Xo has successfully carved out a unique identity, proving that she is much more than just a celebrity spouse.
In conclusion, understanding Bunnie Xo requires acknowledging her multifaceted career and personal journey. Her age of 44 in 2024 frames her success as a testament to her long-term dedication and entrepreneurial spirit. With a net worth ranging from $2 million to $7 million, she has built a strong financial foundation through podcasting, sponsorships, and business ventures. Her relationship with Jelly Roll adds another layer to her story, illustrating her role as a supportive partner in his musical endeavors. As Bunnie Xo continues to evolve, her journey remains an inspiring example of how hard work, resilience, and authenticity can lead to lasting success.
